Filed under: Motorsports, Marketing/Advertising, Videos, Racing
It's been said that Red Bull is a marketing company that happens to sell energy drinks, and it's an argument that is not without merit. After all, nearly every form of motorsport (in addition to non-engine-powered sports) has some sort of sponsorship deal with the Austrian drink maker, and nowhere is that more recognizable than in Formula One.
Underlining that point is the video below. In it, you'll see how, in just five years' worth of time, Red Bull Racing has gone from an unknown quantity to the undisputed team to beat at the pinnacle of motorsport. Sure, RBR can't boast nearly as much history and tradition as teams like Ferrari, McLaren and Lotus, but it sure is hard to argue with its results.
Check out the full 30-minute video below.
Continue reading Red Bull Racing looks back on its young but impressive history
Red Bull Racing looks back on its young but impressive history originally appeared on Autoblog on Sat, 22 Dec 2012 19:02:00 EST. Please see our terms for use of feeds.
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