Filed under: Sedan, Marketing/Advertising, Chrysler, Design/Style
We're not sure if you heard, but Chrysler likes to celebrate the fact that it's from Detroit. You know, with the whole "Imported from Detroit" campaign featuring Eminem? It seems brand synergy may have reached its peak in the form of the Chrysler 300 Motown. According to Chrysler, this special edition sedan sedan "pays tribute to the Motor City's resurgence and determination through Detroit-born style and world class ingenuity." In real terms, that means extra chrome bits here and there, including a chrome grill and 20-inch polished "heritage" style aluminum wheels, all accented with black Chrysler and "Motown" badges.
Inside, the 300 Motown gets unique Pearl White Nappa leather seating, while the rest of the interior fittings are black. In a nice nod, the Uconnect 8.4 infotainment system's SD card reader has been pre-loaded with 100 tracks from original Motown artists. That collection of music pumps though the 10-speaker Beats Audio system, complete with 12-channel amplifier. The 2013 Chrysler 300 Motown is set to arrive this spring, with an MSRP of $32,995, which does not include a $995 destination charge.
This special edition is no random celebration of Detroit's music, as "Motown: The Musical" is arriving to the Lunt Fontanne Theater in New York City today. To that end, Chrysler has a new television spot, featuring Berry Gordy Jr., founder of Motown Records. Check out the video and learn more about the new 300 Motown by scrolling below.
Continue reading New Chrysler 300C Motown Edition spot features music mogul Berry Gordy Jr.
New Chrysler 300C Motown Edition spot features music mogul Berry Gordy Jr. originally appeared on Autoblog on Fri, 21 Dec 2012 19:14:00 EST. Please see our terms for use of feeds.
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